Are there enough customers who can willingly and promptly pay you for what you offer?
If you are the least bit unsure, take steps to find out for sure. Sadly, many business failures are really mostly failures in marketing.
Selling is not the same as marketing. The prospect must have contact before you can start selling.
Marketing is how you get the contact started, and when done right, will help you grow your paying customer list. Selling is just one step, but frequently, it is the only step that many consider in their plans.
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